LUXTECH | Marketing Associate

While I was at LUXTECH, I learned everything I could to be a marketing guru. I learned how to read and pull out data from Google Analytics, advertise on LinkedIn and Facebook, and how to submit ads to publications on a weekly basis. I had already appreciated the art of marketing but now I have an even greater view on what goes into it.

Through this experience, I learned how to tailor my designs to a specific audience (primarily B2B) while also making designs that are more appealing than the competing companies.

Ads created for LEDs Magazine

For LUXTECH I also did a lot of their photography featured on their newest product lines. While initially hired as a Marketing Associate, my direct report realized that my creative experience was wasted by inputting data into spreadsheets. After he figured out that I could design, do photography, and video edit; I was quickly switched to more creative work.

Below are some examples of the video work I did for LUXTECH.