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SKRT

Branding

Art direction: Keith Somers

SKRT is a skateboarding equipment and apparel brand focused on lady skaters. The skate park claims to be a judgmental free zone where everyone can skate. It’s true, it is relatively judge free. However, the ratio between men and women at the skate park skews heavily towards men which tends to scare a lot of a lady skaters away.

In addition to this, since the gender gap between men and women is so high in the skating community, a lot of women are afraid to even pick up a skateboard in the first place. Not only that, but the apparel for women within popular skating stores is either hyper-feminine or little boy fashion.

As a way to welcome more women in the skating community and appeal more to women in stores, SKRT was born. SKRT’s mission to help women be more comfortable with their ability to learn how to skate by providing them with clothes that show that they’re cool enough to skate with the boys at the park.